Surly models

Has anyone else noticed an influx of surly looking models in advertising campaigns recently? I went shopping with a friendi Cue last week and I was taken aback by the scary looking girl in the posters. such a scowl. It disappoints me because I found a lot of their clothes to be really interesting and things I'd like to buy but these pictures really turned me off completely.
See what I mean:

 

Cue aren't the only ones, Talulah also have a surly model:

These are just ones I've spotted today, email me if you've found some others.
Does it turn you off buying clothes as well when the models just aren't working for you?

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