Yes, completely aware that I'm a little late in this news and hopefully you've all already been to check out Topshop's gorgeous new store in Brisbane! During launch night I was lucky enough to gain access to the event and even ask Chairman of Next Athleisure Hilton Seskin (The company responsible for bringing Topshop to our shores) a few burning questions about Topshop.
How will Topshop/Topman cater to Brisbane?
A lot of research goes into any new location we open in, and we strive to understand the local fashion scene in order to tailor our collections to the audience. Combining this with our fast fashion philosophy, this is one of our key points of difference in the market.
Where will you be opening next in Australia?
These is a new location coming to Melbourne at Highpoint Shopping Centre and a store is planned for Perth in 2014.
Has Brisbane influenced the current collection?
We have sent Topshop/Topman designers to Brisbane to design exclusive wares for our latest audience. The collection we have in store here is custom selected and designed with Brisbane in mind, so there are many items in here that you won't find online or in other stores.
Are the collections in Australian stores what you'll find online?
Not quite, You will find completely new designs for each store each season and while there may be familiar themes we select different fabrics, shapes and stories across our stores.
What do you like about Brisbane?
I have been here many times and I'm finding that Brisbane is becoming more quirky. There is a renewed interest in the little laneway cafe and the trendy restaurant, There is a lot of personality and individual touches to find.
So how about that! I'm really impressed to find that amount of research and care is put into each Topshop location, Have you checked out the shop? What did you buy!
